Internal Communication and Employee Engagement: A Case Study Approach

Internal Communication and Employee Engagement: A Case Study Approach
ISBN-10
1000859126
ISBN-13
9781000859126
Category
Business & Economics
Pages
365
Language
English
Published
2023-04-25
Publisher
Taylor & Francis
Authors
Hua Jiang, Linjuan Rita Men, Nance McCown

Description

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings. Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders

Similar books