Global Business: Past, Present and Future

Global Business: Past, Present and Future
ISBN-10
1035308045
ISBN-13
9781035308040
Series
Global Business
Category
Business & Economics
Pages
351
Language
English
Published
2023-09-06
Publisher
Edward Elgar Publishing
Author
Mark Casson

Description

This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the changing role of multinational enterprises within the global economy and how leading firms have generated profitability and growth not only from innovations in technology and marketing, but also by exploiting legal loopholes in tax and regulatory systems.

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