The PR Campaigns Worktext
- ISBN-10
- 1071818473
- ISBN-13
- 9781071818473
- Category
- Business & Economics
- Pages
- 232
- Language
- English
- Published
- 2020-07-16
- Publisher
- SAGE Publications
- Author
- Maria Elles Scott
Description
The PR Campaigns Worktext by Maria Scott walks students through building their own PR campaigns by combining coverage of fundamental PR campaign concepts with the classic design of a workbook. Unlike other campaigns texts, the worktext presents concepts, applications, and examples in campaign building, and then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign.
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