Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
- ISBN-10
- 1071826905
- ISBN-13
- 9781071826904
- Series
- Social Media for Strategic Communication
- Language
- English
- Published
- 2021-09
- Author
- Karen June Freberg
Description
"Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication - from PR, advertising, and marketing, to non-profit advocacy-gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends. Features and Benefits: A Broad Focus on Strategic Communication reflects a larger, discipline-wide trend toward integrated marketing communications An Emphasis on Strategies and Tactics gives students the skills they need to be able to apply their knowledge across various platforms and on to new, yet-to-be-be-developed technologies Profiles with Key Experts show students how social media is used in real-world settings Chapter-Opening Case Studies emphasize how social media fits in to a larger strategic communications campaign"--
Get the book
Other editions
-
- 2021-07-02
- 488 pages
- Ebook
- SAGE Publications
-
- 2021-06-30
- 488 pages
- Paperback
- SAGE Publications
-
- 2018-08-16
- 336 pages
- Paperback
- SAGE Publications, Incorporated
-
- 2018-07-13
- 336 pages
- Ebook
- SAGE Publications
Similar books
-
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
By Karen FrebergThis experiment focused on 689,000 users and whether or not people were feeling positive or negative about what they were viewing on their timeline (Booth, 2014). In essence, Facebook was able to manipulate and filter information, ...
-
Strategic Communication, Social Media and Democracy: The challenge of the digital naturals
By Philip Young, W. Timothy Coombs, Jesper FalkheimerThis innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
-
Social Media and Strategic Communications
By Hana S. Noor Al-Deen, J. HendricksSocial Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
-
Social Media Influencers in Strategic Communication
By Nils S. BorchersThis book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective.
-
Social Media Communication: Trends and Theories
By Bu ZhongDivided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media ...
-
The Social Media Communication Matrix: A New Direction in Public Relations
By Kenneth D. Plowman, Beki WinchelCurrent trends in social media are melding more and more with traditional strategic communication planning for success within the field of public relations. This book will directly help public relations professionals as they work to ...
-
Social Media Campaigns: Strategies for Public Relations and Marketing
By Carolyn Mae KimSocial media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign.
-
Strategic Social Media: From Marketing to Social Change
By L. Meghan Mahoney, Tang TangStrategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social ...
-
Strategic Communication: Public relations at work
By Jane Johnston, Leanne GlennyStrategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade.
-
Strategic Social Media Management: Theory and Practice
By Karen E. SutherlandThe Fyre Festival is a perfect example of this where social media influencers were used to sell tick- ets to an event concept rather than the true reality of what was delivered (Richardson, 2017). 5 Posting factually incorrect ...