Portfolio Building Activities in Social Media: Exercises in Strategic Communication

Portfolio Building Activities in Social Media: Exercises in Strategic Communication
ISBN-10
1071828061
ISBN-13
9781071828069
Category
Language Arts & Disciplines
Pages
152
Language
English
Published
2021-08-23
Publisher
SAGE Publications
Author
Karen Freberg

Description

Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development. INSTRUCTORS: Your students save when you bundle Portfolio Building Activities in Social Media, Second Edition with Freberg′s core text, Social Media for Strategic Communication, Second Edition. Order using bundle ISBN 978-1-0718-6142-4. Visit the author’s blog at http://karenfreberg.com/blog/ to get tips for teaching the course, industry related news, & more!

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