Effective Crisis Communication: Moving From Crisis to Opportunity

Effective Crisis Communication: Moving From Crisis to Opportunity
ISBN-10
1071852418
ISBN-13
9781071852415
Series
Effective Crisis Communication
Category
Language Arts & Disciplines
Pages
170
Language
English
Published
2022-09-14
Publisher
SAGE Publications
Authors
Timothy L. Sellnow, Matthew W. Seeger, Robert R. Ulmer

Description

In this fully updated Fifth Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, "What now?" and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.

Other editions

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