Popular with all audiences. The eight chapters in Part 1, "Improving Immediately," provide opportunities for rapid and dramatic improvement in both writing and speaking skills. The book concludes with Part 4, Quick Reference, equally popular with Part 1 among students, teachers, mass media professionals and reviewers. It gives them more than 1,500 fast-check answers for words frequently confused, words frequently misspelled, irregular verbs, wordiness and trite expressions.A thorough review. Parts 2 and 3 provide a thorough review of grammar and punctuation, the tools of a communicator's trade. These 22 chapters are filled with detailed explanations, examples and advice on parts of speech, punctuation, sentence functions and structures, and syntax.Speed and convenience are enhanced by the comprehensive table of contents, the index and cross-references throughout the text.Free student workbook and an instructor's manual. Teachers may obtain a workbook for students and an instructor's manual free upon request. They can be used to supplement writing and editing courses or to provide a complete language skills course. (Email requests to [email protected].)The workbook contains 30 class lessons and 64 exercises. The manual has 30 quizzes - one for each of the 30 class lessons - and answers and explanations for each of the 64 exercises. In addition, the 30 lessons are divided into three 100-point tests and are combined in a 300-point comprehensive final examination. Half of each of the three tests and all of the final examination can be graded by computer."Test Yourself" questions and answers for applicable chapters are placed at the end of the textbook.Sensitivity in language. Writing effectively requires not only strong grammar and punctuation skills but also sensitivity. Mass communicators who use language that discriminates against race, religion, ethnicity, age, gender, marital status or physical and mental ability rarely do so from a mean spirit. They are either careless with the language or unaware of what is or is not contemporarily acceptable. The "Sensitivity in Language" chapter provides illuminating examples, insights and explanations. For use as needed. This book does not have to be read from beginning to end. Although that approach is recommended for those with fundamental language skills needs, the organization permits "sampling" by writers and broadcasters who use the language well but are nagged by little uncertainties. By design, some sections provide more explanations and examples than many users will need. This arrangement gives everyone an opportunity to work through the book at his or her own pace without feeling either bogged down or inadequately informed.
Ivy and Bean try to make money by writing a newspaper about Pancake Court but the neighbors are not pleased to read about themselves.
This collection includes newspaper articles, reviews, lectures, and propagandizing essays that are consciously public, direct, and communicative.
A practical guide for journalists, public relations and marketing professionals, bloggers and social media experts to staying on the right side of the law.
A practical guide to starting a career in journalism
This book is about writing and storytelling.
This is the second collection of the columns by Stephen Mulholland that appear in the Sunday Times, and are the most widely read of their kind in South Africa.
... According to columnist David S. Broder , “ The one clear American policy revolution of [ the 1980s ] was engineered by Ronald Reagan when he came to power intent on reversing the almost half - century growth of the welfare state .
The Media Elite
Dear Mr. Lelyveld: I am writing regards the Times' national coverage of Jack Blum's testimony on the B.C.C.I. before a sub-committee of the Senate Foreign Relations Committee on Aug. 1. In the Aug. 2nd edition, there was an article by ...
The council also appointed white real estate agent Nancy Watterman to replace white board member Edie Rachels , who asked not to serve again . The new chairman of the school board will be the Rev. Robert Howell , a black minister . 8.