Crystallizing Public Opinion
- ISBN-10
- 1096559099
- ISBN-13
- 9781096559092
- Pages
- 104
- Language
- English
- Published
- 2019-05-02
- Publisher
- Independently Published
- Author
- Edward Bernays
Description
In Crystallizing Public Opinion, Edward Bernays helped to create the fundamental concepts of public relations. Topics he discusses include: * The roles of a public relations counsel and their importance to organizations. * Herd mentality, how people's reasons for doing things is not always rational and how to use these factors to your benefit. * Identifying the best time and medium to communicate with certain groups of people. * How to determine what information to deliver.
