Street Smarts: An All-Purpose Tool Kit for Entrepreneurs
- ISBN-10
- 1101195762
- ISBN-13
- 9781101195765
- Series
- Street Smarts
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 2010-02-23
- Publisher
- Penguin
- Authors
- Bo Burlingham, Norm Brodsky
Description
"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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