Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to: *Persuade people without browbeating them. *Unite with your audience, not conquer them. *Use language that lets people agree with you on their terms. *Get people to see things your way and feel good about it. With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind.
" The Globe and Mail "Levine puts [his] analysis in the service of his real mission to arm the reader against manipulation." The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life.
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Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.
50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Steve J. Martin, Robert Cialdini ... others' claims when they are low on cognitive resources can be found in: Gilbert, D. T., Krull, D. S., and Malone, P. S. (1990).
This book traces back to a conversation with Paul Peterson during the spring of 1996. For his introductory American politics textbook, Paul wanted a figure that showed the number of executive agreements issued by presidents over time.
A: The defendant, Mr. Bryant. Q: Did Mr. Bryant say anything? A: Yes, he said he was ready to start trimming the palm trees around my property. Q: Let's turn back to the telephone call the previous day. Do you now know who was on the ...
For their 2004 book, The 5 Paths to Persuasion, which explores how leaders make decisions, executive consultants Gary Williams and Robert Miller interviewed nearly 1,700 executives across a wide range of industries.
In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen.
Reveals the keys to persuading people, including rewards, punishment, scarcity, association, and bonding