Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
ISBN-10
1101595337
ISBN-13
9781101595336
Category
Business & Economics
Pages
240
Language
English
Published
2013-03-07
Publisher
Penguin
Authors
Bob Garfield, Doug Levy

Description

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.

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