Business for Punks: Break All the Rules--the BrewDog Way

Business for Punks: Break All the Rules--the BrewDog Way
ISBN-10
1101979925
ISBN-13
9781101979921
Category
Business & Economics
Pages
259
Language
English
Published
2016-02-23
Publisher
Portfolio
Author
James Watt

Description

"A radical guide for starting a revolutionary business, from the charismatic, unconventional co-founder of UK-based craft beer company BrewDog and cohost of EsquireTV's BREWDOGS. After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn't do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. "--

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