Hit Makers: The Science of Popularity in an Age of Distraction

Hit Makers: The Science of Popularity in an Age of Distraction
ISBN-10
1101980338
ISBN-13
9781101980330
Category
Social Science
Pages
344
Language
English
Published
2018
Publisher
Penguin
Author
Derek Thompson

Description

"[The author] uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives ... [and] takes readers on a tour through the last century of pop culture blockbusters and investigates the most valuable currency of the twenty-first, people's attention"--

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