The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
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Offers planting plans and plant descriptions to maximize the effects of color in a perennial garden
An inspired gathering of religious writings that reveals the "divine reality" common to all faiths, collected by Aldous Huxley "The Perennial Philosophy," Aldous Huxley writes, "may be found among the traditional lore of peoples in every ...
ers of white, pink and rose on the same plant. Catalogs suggest cold hardiness to ... 'lady Granville' bears white flowers with raspberry markings and a red center. ... Selected by Dr. Roger Uhinger at the University of Northern Iowa.
In this book they generously share both their passion and their knowledge about garden design.
Need to know how to divide your sedum or when to cut back your lavender? It's all in the book's Plant-by-Plant Perennial Guide, drawn from Ondra's personal experience growing each perennial.
PLEASE NOTE: This is a summary and analysis of the book and not the original book.
The title says it all-- there really are perennials for all of your gardening sites and needs. Whether you have a shady spot or want a plant that attracts birds,...
In Suspect Terrain is the second book in a series on geology and geologists, presenting a cross section of North America along the fortieth parallel, and gathered under the overall title Annals of the Former World.