Short Introduction to Strategic Management
- ISBN-10
- 1107031362
- ISBN-13
- 9781107031364
- Category
- Business & Economics
- Pages
- 316
- Language
- English
- Published
- 2013-08-01
- Publisher
- Cambridge University Press
- Author
- Torben Juul Andersen
Description
Provides a concise yet rigorous introduction to strategic management and its contemporary challenges, with multiple examples, case studies and references.
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