Brands, Competition Law and IP
- ISBN-10
- 1107103460
- ISBN-13
- 9781107103467
- Category
- Business & Economics
- Pages
- 282
- Language
- English
- Published
- 2015-07-30
- Publisher
- Cambridge University Press
- Authors
- Spencer Weber Waller, Ioannis Lianos, Deven R. Desai
Description
Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
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