In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.
Newcastle : University of Northumbria . Schmidt , W. ( 1997 ) World - wide web survey research : benefits , potential problems and solutions ' , Behaviour Research Methods , Instruments and Computers , 29 , 274-279 . Schutz , A.
`I read this book in a single sitting.
Publisher description
With indispensable advice for students from all social science backgrounds, this handbook provides the core conceptual and practical skills to embark on succesful research.
This book demonstrates how to balance scientific rigour with the challenges of the research context, and guides readers to make informed research decisions.
Seidel , J. , Freise , S. , & Leonard , D. C. ( 1995 ) . The ethnograph v4.0 : A user's guide . ... Sussman , S. , Burton , D. , Dent , C. W. , Stacy , A. W. , & Flay , B. R. ( 1991 ) . ... Templeton , J. F. ( 1994 ) .
"Successful Focus Groups is a state-of-the-art text on focus group research methods. . . . Successful Focus Groups is a well-written document with clearly presented reasons why researchers should follow the guide lines presented.
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups.
A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.