Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich

ISBN-10
1107216834
ISBN-13
9781107216839
Category
Consumer behavior
Pages
277
Language
English
Published
2011
Author
S. Jonathan Wiesen

Description

"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"--Provided by publisher.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Sherlock the Beagle: Viral Advertising Success Or Public Relations Disaster?
    By Karen Robson, Leyland Pitt

    The video quickly went viral, achieving millions of downloads. Major news outlets and customers believed the video to be true, only to find out after a few days that while the story was cute, it wasn't true at all.

  • Consumer Behavior
    Consumer Behavior
    By James F. Engel, Roger D. Blackwell, David T. Kollat

    ... Evan E. , 512 Anderson , Lee K. , 452 , 497 Anderson , W. Thomas , Jr. , 518 , Cimball , Richard S. , 370 Cohen ... 301 Baker , Raymond W. , 72 Banks , Seymour , 219 Barber , Bernard , 112 Barnett , H. G. , 304 Barnett , Norman L.

  • Treasure Hunt: Inside the Mind of the New Global Consumer
    Treasure Hunt: Inside the Mind of the New Global Consumer
    By Michael Silverstein, Michael J. Silverstein, John Butman

    Inside the Mind of the New Global Consumer Michael Silverstein, Michael J. Silverstein, John Butman. MCDONALD'S FRENCH FRY SPECS Use only # 1 Idaho russet potatoes . Cut to 7/32 " thick . Check for 21 percent minimum solids .

  • J'achète!: combattre l'épidémie de surconsommation
    J'achète!: combattre l'épidémie de surconsommation
    By John de Graaf, Thomas H. Naylor, David Wann

    Si tout le monde vivait comme l'Américain moyen, on aurait besoin de cinq autres planètes... II y a 2,5 fois plus de centres commerciaux aux États-Unis que d'écoles secondaires.

  • Sold Out: How I Survived a Year of Not Shopping
    Sold Out: How I Survived a Year of Not Shopping
    By Robert Llewellyn

    Challenging, thought-provoking and funny, this book proves that it doesn't have to be embarrassing to darn socks in the 21st century.

  • Consumer Behaviour: Asia-Pacific Edition
    Consumer Behaviour: Asia-Pacific Edition
    By Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

    Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey ... In Madame Tussauds in Sydney there are also famous Australian Olympians such as hurdler Sally Pearson and Ian Thorpe. Exposure The process by which the ...

  • Consumer Behaviour: Buying, Having, Being, Fifth Canadian Edition
    Consumer Behaviour: Buying, Having, Being, Fifth Canadian Edition
    By Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato

    Consumer Behaviour: Buying, Having, Being, Fifth Canadian Edition

  • Consumer Behaviour: Buying, Having, and Being
    Consumer Behaviour: Buying, Having, and Being
    By Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato

    For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities.

  • Consumer Behavior
    Consumer Behavior
    By James F. Engel, Roger D. Blackwell, Paul W. Miniard

    ... 216 n36 Booker , George , 267 n48 Boone , Louis E. , 137 n40 Boote , Alfred S. , 348 n38 ; 742 n24 Bourgeois , Jacques C. , 760 nn 9 , 10 Bourne , Lyle E. , 390 n55 ; 391 n57 Bouvier , Leon F. , 732 n7 Boyer , Peter J. , 208 Boynton ...

  • Independent Study for the World of Work
    By Grady Kimbrell, Ben S. Vineyard

    Independent Study for the World of Work