Principles of Integrated Marketing Communications
- ISBN-10
- 1108703119
- ISBN-13
- 9781108703116
- Category
- Business & Economics
- Pages
- 529
- Language
- English
- Published
- 2021-02-23
- Publisher
- Cambridge University Press
- Author
- Lawrence Ang
Description
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
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Other editions
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- 2021-02-28
- - pages
- Ebook
- Cambridge University Press
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- 2014-01-16
- 400 pages
- Ebook
- Cambridge University Press
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- 2022-10-18
- 324 pages
- Ebook
- Penerbit USM
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