Marketing Research Methods: Quantitative and Qualitative Approaches

Marketing Research Methods: Quantitative and Qualitative Approaches
ISBN-10
1108834981
ISBN-13
9781108834988
Category
Business & Economics
Pages
882
Language
English
Published
2021-01-28
Publisher
Cambridge University Press
Authors
Mercedes Esteban-Bravo, Jose M. Vidal-Sanz

Description

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

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