Essentials of Strategic Management
- ISBN-10
- 1111525196
- ISBN-13
- 9781111525194
- Series
- Essentials of Strategic Management
- Category
- Business & Economics
- Pages
- 432
- Language
- English
- Published
- 2011-04-19
- Publisher
- Cengage Learning
- Authors
- Gareth R. Jones, Charles W. L. Hill
Description
Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Get the book
Other editions
-
- 2023-03-22
- 903 pages
- Ebook
- Schäffer-Poeschel
-
- 2018-02-16
- 432 pages
- Paperback
- McGraw-Hill Education
-
- 2016-08-01
- 250 pages
- Ebook
- Schäffer-Poeschel
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