Basic Marketing Research (Book Only)
- ISBN-10
- 1111525293
- ISBN-13
- 9781111525293
- Category
- Business & Economics
- Pages
- 512
- Language
- English
- Published
- 2013-11-08
- Publisher
- Cengage Learning
- Authors
- Tom Brown, Tracy Suter, Gilbert Churchill
Description
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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