Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures
- ISBN-10
- 1111571295
- ISBN-13
- 9781111571290
- Category
- Pricing
- Pages
- 318
- Language
- English
- Published
- 2012
- Publisher
- Thomson South-Western
- Author
- Tim J. Smith
Description
Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder’s importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book’s balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
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Other editions
-
- 2011-01-18
- 344 pages
- Ebook
- Cengage Learning
-
- 2011-01-18
- 344 pages
- Paperback
- Cengage Learning
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