Contemporary Marketing, 2013 Update

Contemporary Marketing, 2013 Update
ISBN-10
1111579717
ISBN-13
9781111579715
Category
Business & Economics
Pages
800
Language
English
Published
2012-01-01
Publisher
Cengage Learning
Authors
Louis E. Boone, David L. Kurtz

Description

CONTEMPORARY MARKETING has proven edition-to-edition to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING truly remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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