This book's testbank is designed to ensure top quality multiple-choice testing by avoiding common errors in question and test construction.
In alignment with its subject matter, The Handbook of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and...
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Marketing planning: strategy, environment and context. Harlow, UK: Financial Times / Prentice Hall. Boone, L. E., & Kurtz, D. L. (2011). Contemporary marketing. Mason, OH: South-Western/Cengage. Burki, R., Elsasser, H., & Abegg, ...
The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package - no "assembly" is required.
Current, relevant, and cutting-edge, CONTEMPORARY MARKETING truly remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior.
In keeping with the tradition of innovation and excellence that has made Contemporary Marketing a success, this edition is available with MindTap, an online platform that provides a learning path that gets students thinking like marketers.
Human Resources Management