Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
- ISBN-10
- 1118004051
- ISBN-13
- 9781118004050
- Category
- Business & Economics
- Pages
- 224
- Language
- English
- Published
- 2011-04-26
- Publisher
- John Wiley & Sons
- Author
- Tina Wells
Description
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
Get the book
Other editions
-
- 2011-03-29
- 224 pages
- Ebook
- John Wiley & Sons
Similar books
-
All that Glitters
By Tina WellsScattered illustrations throughout the book are well designed and carried out, I especially enjoy how emotive they are." —Youth Services Book Review "In this second installment of the Zee Files, a spinoff of the Mackenzie Blue series, Zee ...
-
Honest June: Secrets and Spies
By Tina WellsAfter a run-in with her fairy godmother, June must always tell the truth.
-
Sophia's Struggle
By Tina WellsFrom classic Lower Merion to hip and edgy New York City, Sophia Ito brings out her new style in Book 2 of The Stitch Clique!
-
The Zee Files
By Tina WellsWe read it together and absolutely LOVED the book!” ★★★★★ “We gave this book to my niece, and she loved it! She can't wait to see what happens next in the second book.”
-
Best Friends Forever?
By Tina WellsThe Hollows is going on a ski adventure! Journey to Switzerland with Zee as she takes on the slopes in Book 6 of The Zee Files.
-
Honest June: The Show Must Go On
By Tina WellsJune can't tell a lie - and that made for a lot of drama even before she joined her school musical!
-
New Beginnings
By Tina WellsThe Hollows thrums with excitement when a famous student appears on campus.
-
Gracie Opens Shop
By Tina WellsEverything seems to be working out for Gracie.
-
A Very Malibu Vacay
By Tina WellsGoodbye, London—hello, Los Angeles! Ring in the holidays with Zee as she returns to California in Book 4 of The Zee Files, the spin-off series to the bestselling Mackenzie Blue books!
-
Honest June
By Tina WellsUntil, out of nowhere, a secret fairy godmother appears to "bless" her with the ability to only tell the truth! Seriously?! As if June didn’t have enough to worry about! Now, June has no choice but to be honest about how she feels.