Marketing Management: The Big Picture
- ISBN-10
- 1118014553
- ISBN-13
- 9781118014554
- Series
- Marketing Management
- Category
- Business & Economics
- Pages
- 432
- Language
- English
- Published
- 2014-01-07
- Publisher
- John Wiley & Sons
- Authors
- Christie L. Nordhielm, Marta Dapena Baron
Description
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
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