Public Relations For Dummies

Public Relations For Dummies
ISBN-10
111805279X
ISBN-13
9781118052792
Category
Business & Economics
Pages
384
Language
English
Published
2011-03-03
Publisher
John Wiley & Sons
Authors
Eric Yaverbaum, Ilise Benun

Description

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

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