Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

ISBN-10: 111814368X
ISBN-13: 9781118143681
Category: Business & Economics
Pages: 256
Language: English
Published: 2011-09-02
Publisher: John Wiley & Sons
Authors: David Langton, Anita Campbell

Description

Effective creative strategies and campaigns for business ownersor marketers Whether it's on the Web, in a book, or live in-person, the mosteffective solutions are those that unexpectedly grab our attention.David Langton and Anita Campbell identify eye-catching andthought-provoking marketing and PR tips, ideas, and creative"stunts." This compendium of winning ideas will inspire smallbusiness leaders, creative professionals, and students.Award-winning visual communication designer David Langton hasworked for a range of businesses from Fortune 500 leaders to smallbusinesses. Anita Campbell, an internationally known small businessexpert, reaches over 2 million small business owners andstakeholders annually. Through case studies, photos, and illustrations, VisualMarketing displays creative marketing campaigns that broughtattention to small businesses in unique, compelling, and unexpectedways. Online visual marketing solutions may include apps, interactivegames tools and modules; infographics; HTML emails / e-newsletters;widgets; YouTube videos; flash animation; social networkingcampaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s;projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annualreports; books; direct mail, post cards; newsletters; invitations;letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions mayinclude live events and performances; signs; billboards; exhibits;banners; tent cards; posters; plasmas screens; kiosks; giveaways:tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphicwraps With Visual Marketing, you'll discover 99 powerfulstrategies for capturing the attention of your potentialcustomers.

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Other editions

Visual Marketing: From Attention to Action
- 2012-10-02
- 328 pages
- Ebook
- Psychology Press

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