Intellectual Property Operations and Implementation in the 21st Century Corporation
- ISBN-10
- 1118143922
- ISBN-13
- 9781118143926
- Category
- Law
- Pages
- 336
- Language
- English
- Published
- 2011-09-26
- Publisher
- John Wiley & Sons
- Authors
- Lanning G. Bryer, Scott J. Lebson, Matthew D. Asbell
Description
A practical approach to corporate IP operations andimplementation Intellectual Property Operations and Implementation helpsexecutives, attorneys, accountants, managers, and owners,understand the legal, technological, economic, and cultural changesthat have affected corporate IP ownership and management. Page by page, it provides practical examples and advice fromseasoned and enduring professionals who have adopted new andstreamlined methods and practices whether as in-house or outsidecounsel, or service providers. Timely and relevant in view of the substantially globaleconomic recession amidst rampant technological development and theresulting changes in law, practice, and culture Examines the decision making processes, activities, and changesof significant corporate intellectual property owners in today'snew economy Important and timely, this book provides a global approach tocorporate IP management.
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