Social Media Metrics Secrets

ISBN-10: 1118149017
ISBN-13: 9781118149010
Category: Computers
Pages: 384
Language: English
Published: 2011-07-07
Publisher: John Wiley & Sons
Author: John Lovett

Description

Invaluable advice on analyzing and measuring the effects ofsocial media Do you wish you could sit down with an expert to figure outwhether or not your social media initiatives are working? WithSocial Media Metrics Secrets, you can! Expert John Lovett taps intohis years of training and experience to reveal tips, tricks, andadvice on how to analyze and measure the effects of social mediaand gauge the success of your initiatives. He uses mini casestudies to demonstrate how to manage social operations with processand technology by applying key performance indicators, andassessing the business value of social media. Highlights how social media can impact all aspects of yourbusiness and transform the way you quantify successful interactionswith customers Shares innovative techniques for managing the massive volume ofsocial analytics data by putting data to work in ways thatcontribute to your organizational goals Details techniques for adopting a Social Analytics Frameworkfor understanding evolving consumer behavior necessary to competein a socially networked future Written in a conversational tone, Social Media MetricsSecrets goes behind the scenes to present you with unbeatableadvice and unparalleled insight into social media metrics.

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