Luxury China: Market Opportunities and Potential

Luxury China: Market Opportunities and Potential
ISBN-10
1118181549
ISBN-13
9781118181546
Category
Business & Economics
Pages
300
Language
English
Published
2011-09-02
Publisher
John Wiley & Sons
Authors
Michel Chevalier, Pierre Xiao Lu

Description

A guide to reaching and profiting from China's expanding luxuryconsumer class China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens. The Chinese market forluxury goods is expected to expand from $2 billion this year tonearly $12 billion by 2015. Today's biggest global luxury goodsretailers expect China to make up a large and ever growing portionof their customers, and those businesses are responding with newstores and investments in China. Luxury China givesreaders–particularly professionals in advertising, marketing,and the luxury brands industry–a deep look into the future ofthe Chinese luxury goods market and shows them how to tap intoChina's tremendous market potential.

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