Getting Started in Small Business For Dummies
- ISBN-10
- 1118222830
- ISBN-13
- 9781118222836
- Category
- Business & Economics
- Pages
- 200
- Language
- English
- Published
- 2012-11-15
- Publisher
- John Wiley & Sons
- Author
- Veechi Curtis
Description
Ensure success when starting your small business with thismust-have introductory guide Have you always wanted to know what it takes to run a successfulsmall business? This easy-to-follow guide includes everything youneed to know to get started. Turn your business idea into realitywith handy information on all the basics, from learning how tocreate a strong business plan to developing a solid onlinepresence. Create your first business plan — discover howto develop smart business strategies and build a roadmap forsuccess Learn the legal jargon — protect your ideas andregister your business properly Market your business strategically — establishwho your key customers are, research your rivals, and create akiller marketing plan Take the stress out of bookkeeping — ensure allof your admin is covered, from choosing accounting software tohandling petty cash Master online marketing — explore different waysto reach customers with keyword optimisation and other onlinetools Open the book and find: Advice about being your own boss Secrets for matching sales goals to savvy marketingstrategies Guidelines for keeping your finances in shape A step-by-step guide to profit margins Tips on using social media to promote your business Learn to: Decide what type of small business is right for you Put together a winning business plan Understand your financial and legal obligations Maximise your online presence
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