Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
- ISBN-10
- 1118232607
- ISBN-13
- 9781118232606
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2012-05-22
- Publisher
- John Wiley & Sons
- Authors
- C. C. Chapman, Ann Handley
Description
Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.
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Other editions
-
- 2012-05-08
- 320 pages
- Ebook
- John Wiley & Sons
-
- 2010-11-11
- 192 pages
- Paperback
- John Wiley & Sons
-
- 2014-11-26
- 56 pages
- Paperback
- CreateSpace
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