Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

Description

How can we facilitate more effective, efficient, equitable andsustainable solutions to the problems that confound our communitiesand world? Social marketing guru R. Craig LeFebvre weaves togethermulti-level theories of change, research and case studies toexplain and illustrate the development of social marketing toaddress some of society’s most vexing problems. The result isa people-centered approach that relies on insight and empathy asmuch as on data for the inspiration, design and management ofprograms that strive for changes for good. This text is ideal forstudents and professionals in health, nonprofit, business, socialservices, and other areas. “This is it -- the comprehensive, brainy road map fortackling wicked social problems. It’s all right here: how tocreate and innovate, build and implement, manage and measure, scaleup and sustain programs that go well beyond influencing individualbehaviors, all the way to broad social change in a world that needsthe help.”—Bill Novelli, Professor, McDonough Schoolof Business, Georgetown University, former CEO, AARP and founder,Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise onsocial marketing and social change. Theoretically based;pedagogically focused; transdisciplinary; innovative; and actionoriented: this book is right for our time, our purpose, and ourfuture thinking and action.”—Robert Gold, MS, PhD,Professor of Public Health and Former Dean of the School of PublicHealth at the University of Maryland, College Park “This book -- like its author -- is innovative andforward-looking, yet also well-grounded in the full range ofimportant social marketing fundamentals.”—EdwardMaibach, MPH, PhD, University Professor and Director, Center forClimate Change Communication, George Mason University

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  Social Marketing and Social Change: Strategies and Tools For Improving...

  • 2013-02-18
  • 592 pages
  • Paperback
  • John Wiley & Sons

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