Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance

ISBN-10: 1118240154
ISBN-13: 9781118240151
Category: Business & Economics
Pages: 272
Language: English
Published: 2013-09-26
Publisher: John Wiley & Sons
Authors: Gary Cokins, Lawrence Maisel

Description

Discover the breakthrough tool your company can use to makewinning decisions This forward-thinking book addresses the emergence of predictivebusiness analytics, how it can help redefine the way yourorganization operates, and many of the misconceptions that impedethe adoption of this new management capability. Filled with caseexamples, Predictive Business Analytics defines ways inwhich specific industries have applied these techniques and toolsand how predictive business analytics can complement otherfinancial applications such as budgeting, forecasting, andperformance reporting. Examines how predictive business analytics can help yourorganization understand its various drivers of performance, theirrelationship to future outcomes, and improve managerialdecision-making Looks at how to develop new insights and understand businessperformance based on extensive use of data, statistical andquantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as generaland divisional senior management Visionary and effective, Predictive Business Analyticsreveals how you can use your business's skills, technologies,tools, and processes for continuous analysis of past businessperformance to gain forward-looking insight and drive businessdecisions and actions.

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Other editions

Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance
- 2013-10-07
- 272 pages
- Paperback
- John Wiley & Sons

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