Social Business By Design: Transformative Social Media Strategies for the Connected Company
- ISBN-10
- 1118283627
- ISBN-13
- 9781118283622
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2012-04-12
- Publisher
- John Wiley & Sons
- Authors
- Peter Kim, Dion Hinchcliffe
Description
From the Dachis Group—the global leader in socialbusiness—comes the groundbreaking book on transformativesocial business strategies. Social Business By Design is the definitive management bookon how to rethink the modern organization in the social media era.Based on their research and work through the Dachis Group, thoughtleaders Dion Hinchcliffe and Peter Kim deftly explore how thesocial, cultural, and technological trends provoked by the socialmedia explosion are transforming the business environment. Designedas both a strategic overview and a hands-on resource, SocialBusiness By Design clearly shows how to choose and implement asocial business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of astrategic array of social media topics, including social mediamarketing, social product development, crowdsourcing, social supplychains, social customer relationship management, and more Features examples from high-profile companies such as SAP,Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBMwho have implemented social business strategies Draws on the extensive research and expertise of the DachisGroup, which has helped numerous Fortune 500 clients plan, build,and activate effective social business solutions Containing actionable, high-impact techniques that save time andthe bottom line, Social Business By Design will transformany organization's strategy to ensure success and avoid disruptionin a fast-moving world.
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Other editions
-
- 2012-05-01
- 261 pages
- Paperback
- John Wiley & Sons
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