The Book of Business Awesome / The Book of Business UnAwesome
- ISBN-10
- 1118315464
- ISBN-13
- 9781118315460
- Category
- Business & Economics
- Pages
- 272
- Language
- English
- Published
- 2012-07-17
- Publisher
- John Wiley & Sons
- Authors
- Scott Stratten, Alison Kramer
Description
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two shortbooks put together—one read from the front and the other readfrom the back when flipped over. Covering key business conceptsrelated to marketing, branding, human resources, public relations,social media, and customer service, The Book of BusinessAwesome includes case studies of successful businesses thatgained exposure through being awesome and effective. This bookprovides actionable tools enabling readers to apply the conceptsimmediately to their own businesses. The flip side of the book,The Book of Business UnAwesome, shares the train-wreckstories of unsuccessful businesses and showcases what not todo. Key concepts include the power of peripheral referrals and howto create content for your "third circle" Explains how to re-recruiting your employees and re-court yourcustomers Ensure that your business remains awesome, instead of unawesome,and apply these awesomely effective strategies to your businesstoday.
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Other editions
-
- 2012-08-07
- 272 pages
- Paperback
- John Wiley & Sons
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