101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
- ISBN-10
- 1118330242
- ISBN-13
- 9781118330241
- Category
- Design
- Pages
- 336
- Language
- English
- Published
- 2012-10-11
- Publisher
- John Wiley & Sons
- Author
- Vijay Kumar
Description
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
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