Unrelenting Innovation: How to Create a Culture for Market Dominance
- ISBN-10
- 1118352408
- ISBN-13
- 9781118352403
- Category
- Business & Economics
- Pages
- 332
- Language
- English
- Published
- 2013-01-04
- Publisher
- John Wiley & Sons
- Author
- Gerard J. Tellis
Description
Providing illustrative examples of organizations with winning cultures, and based on a study of 770 companies across 15 countries, a noted expert on innovation, advertising and global markets explores the three traits and three practices necessary to create a culture of relentless innovation.
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Other editions
-
- 2012-12-05
- 352 pages
- Ebook
- John Wiley & Sons
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