Share This: The Social Media Handbook for PR Professionals

Share This: The Social Media Handbook for PR Professionals
ISBN-10
111840484X
ISBN-13
9781118404843
Category
Business & Economics
Pages
260
Language
English
Published
2012-09-24
Publisher
John Wiley & Sons
Author
CIPR

Description

The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It's a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.

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