Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

ISBN-10: 1118414713
ISBN-13: 9781118414712
Category: Business & Economics
Pages: 208
Language: English
Published: 2012-06-08
Publisher: John Wiley & Sons
Author: Beth Hayden

Description

How to effectively use Pinterest to market your business,product, or service Pinterest, the rapidly growing social networking site thatallows users to post and share images and videos on "pinboards" (acollection of “pins,” usually with a common theme), isproviding businesses and savvy entrepreneurs with a new platform tomarket their products and services. And, as with any new platform,learning what works best and what doesn’t when it comes tomarketing can be a challenge. Pinfluence is a complete guideto Pinterest marketing that will teach you how to effectively raiseawareness for your brand, product, or service, drive traffic fromPinterest to your website, and connect with current and potentialcustomers. You will learn: How to create a powerful Pinterest profile, your Pinterestbrand strategy, set up boards, pin and repin images, and get intoconversations in the Pinterest user interface. Pinterest marketing techniques, including great contentcreation, how to optimize websites and blogs for pinning, and howto start growing your followers. How to integrate Pinterest with other social media tools(including Facebook, Twitter, and blogs) and how to track trendsand monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to growyour audience, how to use the Pinterest iPhone app, advice forspecial types of businesses (B2B companies and nonprofits), and howto make your pins and boards “sticky” so they capturepublic attention and influence people to change theirbehavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes ofcompanies like Whole Foods, Gilt, West Elm and others, and harnessthe marketing power of Pinterest to grow their business.

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