The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and...
- ISBN-10
- 1118488768
- ISBN-13
- 9781118488768
- Category
- Business & Economics
- Pages
- 464
- Language
- English
- Published
- 2013-07
- Publisher
- John Wiley & Sons
- Author
- David Meerman Scott
Description
Filled with compelling case studies and real-world examples, this pioneering guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience. Original.
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