Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
- ISBN-10
- 1118489519
- ISBN-13
- 9781118489512
- Category
- Business & Economics
- Pages
- 400
- Language
- English
- Published
- 2013-01-02
- Publisher
- John Wiley & Sons
- Authors
- Jesko Perrey, Dennis Spillecke
Description
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
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Other editions
-
- 2011-03-08
- 311 pages
- Paperback
- John Wiley & Sons
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