Packaging Design: Successful Product Branding from Concept to Shelf
- ISBN-10
- 1118501802
- ISBN-13
- 9781118501801
- Series
- Packaging Design
- Category
- Design
- Pages
- 272
- Language
- English
- Published
- 2012-07-12
- Publisher
- John Wiley & Sons
- Authors
- Marianne R. Klimchuk, Sandra A. Krasovec
Description
How to create packaging designs for consumer brands thateffectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelfis the most comprehensive resource of practical and professionalinformation for creating packaging designs that serve as themarketing vehicles for consumer products. Packed with real-worldadvice, step-by-step descriptions of the creative process, andall-important insights into the stakeholders, the design process,and the production process, this book illuminates the business ofpackaging design like no other. Whether you're a designer, brand manager, or packagingmanufacturer, the highly visual coverage in Packaging Design willbe useful to you, as well as everyone else involved in thepackaging design process. In one convenient book, you'llfind: * Insightful images of the design process, design concepts,three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packagingdesigns were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatoryissues * Useful appendices with advice on portfolio development andprofessional practice guidelines
Get the book
Other editions
-
- 2013-02-01
- 256 pages
- Ebook
- John Wiley & Sons
-
- 2013-01-14
- 246 pages
- Paperback
- John Wiley & Sons
-
- 2006-09-11
- - pages
- Paperback
- Wiley
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