The Four Lenses of Innovation: A Power Tool for Creative Thinking
- ISBN-10
- 1118740246
- ISBN-13
- 9781118740248
- Category
- Business & Economics
- Pages
- 304
- Language
- English
- Published
- 2015-03-02
- Publisher
- John Wiley & Sons
- Author
- Rowan Gibson
Description
"By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas, ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging orthodoxies: what if the dominant conventions in your field, market, or industry are outdated, unnecessary or just plain wrong? Harnessing trends: where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging resources: how can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding needs: what are the unmet needs and frustrations that everyone else is simply ignoring?"--Publisher's description.
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Other editions
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- 2015-03-12
- 304 pages
- Ebook
- John Wiley & Sons
-
- 2015-03-12
- 304 pages
- Ebook
- John Wiley & Sons
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