The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.
About Face
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· The Goal· The Form· The Behavior· The Interaction· The Cast· The Gizmos
Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
"Mann's colorful and detailed narrative, studded with dozens of vivid anecdotes, reveals how ineptly [we] have managed our ties with the world's most populous nation." --The Washington Post Book WorldDrawing...
Distinctive and unique, facial appearance is hugely important in every encounter we will ever have. From the concept of beauty to the social ill of discrimination, the importance of the...
Carroll, John M. 2000. Making Use: Scenario-based Design of Human-Computer ... Goodwin, Kim. 2001.“Perfecting Your Personas.”Cooper Newsletter, July/August. Goodwin,Kim.2002.“Getting from Research to Personas: Harnessing the Power of ...
In the second book in Chronicle's exciting new Bill Damen mystery series, the filmmaker-turned-detective's investigations again draw him into the dark side of high-stakes science and finance.
Based on Kondo's fieldwork, this interdisciplinary work brings together essays, interviews with designer Rei Kawakubo of Comme des Garcons and playwright David Henry Hwang, and "personal" vignettes in its exploration of counter-Orientalisms ...