Marketing Management: The Big Picture
- ISBN-10
- 1118801202
- ISBN-13
- 9781118801208
- Series
- Marketing Management
- Category
- Business & Economics
- Pages
- 544
- Language
- English
- Published
- 2013-12-19
- Publisher
- Wiley Global Education
- Authors
- Christine Nordhielm, Marta Depena-Baron
Description
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
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