Marketing For Dummies
- ISBN-10
- 1118880803
- ISBN-13
- 9781118880807
- Series
- Marketing For Dummies
- Category
- Business & Economics
- Pages
- 384
- Language
- English
- Published
- 2014-05-05
- Publisher
- John Wiley & Sons
- Author
- Alexander Hiam
Description
An introduction to marketing discusses such topics as designing a marketing program, research, advertising, sales, social media, and telemarketing.
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