China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them
- ISBN-10
- 1118905903
- ISBN-13
- 9781118905906
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 2014-09-03
- Publisher
- John Wiley & Sons
- Authors
- Michael Zakkour, Savio Chan
Description
Chinese Consumers are Changing The World – Understand Themand Sell To Them China has transformed itself from a feudal economy in the19th century, to Mao and Communism in the20th century, to the largest consumer market in theworld by the early 21st century. China's SuperConsumers explores the extraordinary birth of consumerism inChina and explains who these super consumers are. China's SuperConsumers offers an in-depth explanation of what's inside theminds of Chinese consumers and explores what they buy, where theybuy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign anddomestic companies, leading brands, and top executives who havesucceeded in selling to this burgeoning marketplace. Thisremarkable book also takes you inside the boardrooms of the peoplewho understand Chinese consumers and have had success in theChinese market. A hands-on resource for succeeding in the Chinesemarketplace Filled with real-world stories of companies who have made animpact in China Discover what the Chinese consumer wants and how to deliver thegoods Written by Savio Chan and Michael Zakkour, two leading expertson the Chinese market This book is an invaluable resource for anyone who wants a clearunderstanding of how China's Super Consumers are changing the worldand how to sell to them.
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Other editions
-
- 2014-09-22
- 240 pages
- Paperback
- John Wiley & Sons
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